Honda Bro launched in Kerala.

Kochi: Honda Siel Cars India Monday launched its new car, Brio, in the Kerala market. There was a very good response to the new car in the cities where it has been launched and in the first 10 days, at least 2,000 enquiries were received, Honda Senior Vice-President (Marketing and Sales) Jananeswar Sen said.

On the sales target, he said, "Our initial start will be slow. Due to the earthquake and tsunami in Japan, things are yet to be normalised in Japan, so we are yet to receive normal delivery of critical parts."

Brio is manufactured at HSCI's facility at Greater Noida, with a localisation level of over 80 per cent, Honda Zonal Head for Sales (South) Thushar Walkankar said.

The new car is available in four variants and the ex-showroom prices are: EMT (Rs 3.99 lakh), SMT (Rs 4.40 lakh), S(O)MT (Rs 4.98 lakh) and VMT (Rs 5.21 lakh). The car comes in six colours. 

The company's product range in the country includes the Honda Jazz, Honda City, Honda Civic and Honda Accord.