Kochi Mirror: Kochi International Fashion week 2012 - Kochi International Fashion week will be held from April 7 to 10 at Casino hotel, Kochi.

Kochi is getting ready for another edition of the Kochi International Fashion Week 2012

The organisers are keen to make the event, which will be held between April 4 and April 8, bigger and better.

A dozen leading fashion designers will show their creations over three days, according to an official at the Executive Events which along with the Storm Fashion Company is organising this show.

With over 100 top models registered for the event, the first audition was held at the Casino hotel, Kochi, on Sunday.

With Mamta Mohandas becoming the brand ambassador for the event once again, Sanjana John and Neeta Nulla will be among the top designers who will be featured in the grand finale while Hari Anand will be part of the opening ceremony along with a host of celebrities who will walk the ramp.

Kochi international Fashion Week 2012.

Brand Ambassador for Kochi international Fashion week 2012- Mamtha Mohandas.

Kochi international Fashion week First audition is over at Casino hotel.

Sanjana john and Neetha Nulla will participate in the event of kochi international fashion week 2012.

More news on Kochi International fashion week 2012.

Kochi International fashion week is organized by a Mumbai based fashion company, Storm fashion uniting with Kingfisher ultra. . And the location of Kochi International week is the Hotel casino in the Willington Island K ochi. The Indian designers Priya kattariya puri, Archana Kochar, Riyas Gamgi, Hari Anand and Sanjana John and Sreelankan designers Middle finger, Prabhath Samasoria, Yolanda Aluvihare all of them will display their most recent and most beautiful designed wears in the show. Hari Anand will be displaying the most modern Kerala saree styles especially of KASAVU wedding sarees in the week. In the inauguration function at Kasino hotel miss India 2008 Sreya kishor and Miss India 2009 Harshitha saxena, taniasing, Akshitha Agnihothri all participated.

Kochi has become unbearably hot and mercury levels are shooting skywards. There is also another kind of slow heat that is making heartbeats race registering a high on the ‘oomph’ meter.

The State’s commercial capital is currently playing host to a variety of fashion events that are seeing nights come alive and party animals dancingaway their woes. Keeping the partying denizens of Kochi company are international models and supermodels who are arriving here by the droves.

When fashion is taking on a global perspective, with lots of Indian designers attracting international eyeballs, it is only fitting that fashion goes global in every sense of the word.

Rewind to the high priestesses of fashion who have graced Kochi recently in connection with various events — Miss Mauritius, Miss Finland, Miss India-Canada, the Ford supermodel and many more! The reasons accorded for flying down international models are many.

Kewin Shekar, Managing Director of King’s Events who conducts regular fashion shows at Emmanuval Silks, elaborates on his reasons for getting Miss Finland, Elizabeth to walk the ramp, “International models who are fair and blonde look sensational when they dress in traditional Indian attire. We are used to seeing Indian models wearing saris and Western wear, so where is the novelty factor?

There is also the curiosity factor that these videshi models evoke and there is a definite surge in the crowds when they are on stage! Another important factor is that they have no inhibitions vis-a-vis donning revealing clothes.

Indian models have a certain limit beyond which they are not comfortable with skin show.’’ Kewin adds that it is not only Kochi but also film industries that are partial to foreigners citing the example of Amy Jackson, Nargis Fakhri and Katrina Kaif. Aren’t the fees international models charge prohibitive?

Kewin affirms, “Yes, they are expensive and charge three or four times more than the Indian models but are worth every cent for the hype and publicity they generate!’’ The current fever taking Kochi by storm — Cochin Fashion Fever Nights choreographed by the internationally acclaimed Manish Dev had Miss Mauritius, Anais Veerapattran on the catwalk. Manish says, “International models get more attention on the ramp.”

Manish adds, “In addition to that, their professionalism on the ramp is a plus point. Striking poses and displaying trendy designs come naturally to them!

Their down-to-earth attitude makes them easier to work with. Some Indian models have big attitude problems and consider themselves on par with Ash after one show when the sad reality is that they do not have the quality or the stuff to carry them through.’’

Kochi is still basking in the glow of the last season of Kochi International Fashion Week and the second season has unfolded suddenly. A promotional event had Tania Singh — Miss India- Canada and Anjum Fakhi, the Ford supermodel fly down.

Gaurav Sharma who is bringing in the models says, “International models are better exposed, well groomed and ready to handle any kind of wear. Their confidence levels are good and they are aware about body language.

’’ Nevertheless Gaurav affirms that the Indian models are also good and the Kingfisher Ultra Kochi International Fashion Week will see a mix of desi and videshi.
Meanwhile Kochi — the queen of good times, gears up to shine on!

Kochi international Fashion week 2011 Photos: